South African Music Conference (2012) – Durban

South African Music Conference  - 2012

South African Dance music has arguably infected the whole world with a number of local names making international charts week in and  week out. Dance floor’s internationally seem to  move in unison to the South African beat.

A month doesn’t go by without international dance names such as Louie Vega, Rocco, Franck Roger, Ralf Gum and many more appearing at a number of South African local events. Artists like Harrison Crump now basically live in SA.

With that in mind, it comes with great excitement that DJU once again hosts the annual Southern African Music Conference (SAMC), from 02-05 July, at Durban’s Olive Convention centre.

Main Speakers

This year’s top speakers include Byron Stingley, Ralf Gum, Rocco, Black Coffee, DJU’s Fresh, Vinny, Christos, Oskido, and Greg Maloka. Organisations such as SAMRO (South African Music Rights Organisation) will also be represented.

Event Sponsors

“SABC1 is proud to announce its association with this year’s Southern African Music Conference as media partner,” says Dichaba Phalatse – SABC1 Portfolio Marketing Manager: Entertainment. “The Channel remains committed to playing a positive role in support of the development of the local music industry.”

“METRO FM as a radio station plays a major role in the development of South African Music. The young artists, who’ll attend the music conference, are METRO FM Listeners and they use the station as an example to set the standard of the music that they make” says METRO FM’s Marketing manager Kina Nhlengethwa.

What To Expect

This year’s event will concentrate a bit more on developing music practitioners through smaller groups through “a lot of breakaway rooms to address the delegates in smaller groups”.

This is a new element in the SAMC’s program that will see delegates expected to present on what they will be taking out of the conference in order to measure how relevant the information was for them and what they would like to see in the following year.

Topics will include:

  • Marketing oneself in the music industry
  • Contractual information
  • Running music as a business
  • Entrepreneurship (new topic)
  • Design & brand building (new topic)
  • Music Editing (available for interested delegates)
  • The significance of vocals in music.

Christos (DJU Member),  says the reason they are concentrating on the business aspect of music is because “DJU”s view is we have enough guys producing and Djing but how are they making their money”, hence the look into available business opportunities will play a big role in the 2012 conference.

“The other major focal point is the vocal part in music. “We have most producers focusing on instrumental tracks and this is not getting airplay, so we will conduct major workshops on the importance of lyrics at SAMC 2012”, comments Christos.

“The Next Generation” from all over South Africa  is making huge inroads into the international scene. A lot of them are signing up deals with labels out there on their own without relevant knowledge. We want to make them aware of  how those deals are structured, hence The Business focus of things,” adds Vinny Da Vinci.

South African Music Conference 2012  - Mother of All Parties

Mother of All Parties 

Of course the event closes off on a high with the star-studded Mother of All Parties on 07 July at Durban’s Ice Rink. The show features Black Coffee, DJU (Fresh, Oskido, The Maestro, Vinny, Christos), Vetkuk vs Mahoota, Bobsta, Ralf Gum, Rocco and many more DJs.

How To Register

To participate at this year’s conference,  go to for more information on how to register.  Entry is once again R300.

  • Sensual T

    when you click on the to find entry form…there is no entry form ? how or where do i find it?

    • Hi Sensual T,

      You are right, we’ll inquire about that. Please check again in a few days. I’m certain the SAMC administrators will have uploaded the registration forms then. Thanks for that..

      HouseOn Mag

  • Producer In The Making

    For people like myself who cannot go and attend the SAMC due to some other resaons, Is there anyway that I can receive the content of the Topics of SAMC through website page or Video? If possible, where can I look for it?

    • Hi Producer In The Making,

      In the past the SAMC administrators have made some presentations available through their websites, for those who were not able to attend. I’m sure they’ll do the same this year too.

      HouseOn Mag

  • Mbali DeFlower

    Thanks for the heads up because I was starting to think I was doing something wrong! I’m so excited and I don’t want procrastinate with applying and or attend
    the conference

  • xema

    is the project solemnly focused on house music incase any hiphop artist n producers are interested

    • Hi Xema,

      The conference is not only focused on House music. Hip Hop is also included and catered for.

      HouseOn Mag

  • Where can we buy tickets for the Mother of All Parties ?

    • Hi Tbo Touch,

      Tickets are available at Computicket at R180.

      HouseOn Mag

  • hy i need to c more hiphop djays coming to the conference next year

  • I’m_ME

    I registered online and received a response that someone will get back to me and yet I am still waiting, there is no contact information to contact these guys, I replied on the e-mail asking them to contact me so I can finalise my registration asap because I must still book accommodation, till today no one has contacted my. Samc administration is really sloppy. Took forever to inform the public about the dates and now this. Please help

    • Hi Starveli,

      Its good that you’ve registered online. They’ve now captured your details.
      We suggest that you go to the Olive Conference Center (Durban) on the Sunday
      01 July 2012, with your registration fee of R300.

      We are certain your accreditation will be finalized then.

      HouseOn Mag

  • hi mr i want to attend so am i going to have a certificate of competant

    • Hi Nondu,

      No, you will not be issued with a certificate of competence.
      This is because there is no evaluation process that you will need
      to go through i.e exam/test.

      You will however have an opportunity to ask as many questions as you want,
      from the SA/International music industry leaders that will be present there.

      HouseOn Mag

  • Hi

    For People who are in Gauteng and/ or other provinces, who are interested in attending the conference is there affordable accommodation near the conference center?

    • Hi,

      Yes, there is affordable accomodation near the conference centre.

      HouseOn Mag

  • bonginkosi

    Hy where did olive located. In durban

    • Hi Bonginkosi,

      The Olive Conference Centre is at the:

      Corner Somsteu Road 81 & Sylvestor Ntuli Road
      (Brickhill Road), Durban
      KwaZulu-Natal, South Africa

      HouseOn Mag

  • is the conference open to anyone who has interest in music business?