Denim brand Lee has released its new latest no-nonsense campaign for the Spring Summer 2011 season, shot by the world renowned American photographer Terry Richardson. Known for its honest, clean cut, and traditional style Lee has fused together their history with modernity to create their latest campaign – ‘A Lee Don’t Lie’. This season’s collection serves to highlight the brand’s own unique history, where “Lee is still Lee and always will be”. As well as this, actress and model Riley Keough stars in the advertising visuals. Personally we at Houseonmag think its about time Lee Denim stopped hiding in the closet.