We caught up with Lucky ‘Mr Brown’ Mphilo, a dynamic mover and shaker in all things music and media. Mphilo is set to guest speak at the upcoming Soul Candi Institute of Music presents Music Business Workshop, this Saturday, 8 April 2017.
@Houseonmag: Can you tell us who Lucky Mphilo is and what you currently do for a living?
@LuckyMphilo: I am PR junkie for various entertainment and lifestyle brands and also an electronic music stylist (DJ)
@Houseonmag: Can you give us some background on yourself and the kinds of activities you have been involved in, in the music business…
@LuckyMphilo: I began my career as a marketing intern at Soul Candi Records, South Africa’s leading music label. I worked up the ranks from specializing in sales to then becoming the head of marketing for the label in 2011. This allowed me the opportunity to work on music careers of artists and bands such as Mi Casa, Liquideep, DJ Fresh, DJ Terance, DJ Claude, DJ China, Glen Lewis, Fistaz, Julian Gomes, Lulo Café, Euphonik, kid Fonque, DJ Mbuso, Harael Salkow and more. This saw a high increase in the SAMA, Metro FM, Channel O and MTV Award nominees and winners within the group, the highest ever achieved by the group.
Upon embarking on a new journey, I shared my passion with Universal Music Africa and Electro Mode working on releases by Freshly Ground, Teargas, Yvonne Chaka Chaka, Beatenburg, DJ Clock, The Kalawa Family namely Black Motion, Uhuru, Trompies, Thebe, Oskido and Busiswa to name just a few.
I then became the Project and A & R Manager at the longest standing South African Independent music label David Gresham Records, working on local and international releases including those by the legendary Grammy Award Winners Joe Thomas, Boys II Men and Billboard Magazine chart topping Janet Jackson.
@Houseonmag: On Saturday 8 April 2017, you will be guest speaking at the Soul Candi Institute of Music presents Music Business Workshop – Can you give us an overview of this course?
@LuckyMphilo: The course will cover matters relating to the branding and development of an artist, which will include topics such as Radio Plugging, Marketing, PR, Sync Deals, Sponsorship Proposals, Royalties, Publishing to name a few points.
@Houseonmag: The music business is very broad and has many touch points, how has this course been designed and packaged to empower young person’s with interest in the music business?
@LuckyMphilo: The course has been designed in such a way that it flows from when an artist has their single ready to drop into the market and the basic steps that one should follow to ensure success with your music, both with the benefits of when you become known and when your music starts making money and how you should take it.
@Houseonmag: Who should be attending this course?
@LuckyMphilo: Anyone who feels they want a career in the music business or any current artists who need to up their knowledge on the music beast.
@Houseonmag: As a panelist and guest speaker at the upcoming workshop, what type of perspective do you wish to impart with course participants?
One of the reasons I really wanted to be part of the course, was to emphasize the importance of radio plugging, the tracking of the music once its sent out to the stations, the publicity to push once heaven and earth start calling your name – even when that fame hasn’t hit. What’s the best angle to go about ensuring you milk the system when the opportunity calls or when you merely shopping for the various opportunities the industry offers. In short the benefits of PR and Marketing for your brand.
@Houseonmag: This Soul Candi Institute of Music presents Music Business Workshop is an accredited one, what can a participant do with the certification on completion of the course, what sort of work/business opportunities can one explore it with?
@LuckyMphilo: One will have proper knowledge of the music industry. Essentially, people who want to play a role in the industry will benefit.
@Houseonmag: How relevant is this Music Business course in the context of the South African Music Industry?
@LuckyMphilo: Very relevant, it covers a wide variety of subjects that should leave those who come, empowered.
Collaborators Note: Lucky ‘Mr Brown’ Mphilo is the Founder and Visionary at How You Feeling? A boutique PR and Media company. Keep up with @LuckyMphilo on Twitter. For more information on the Soul Candi Institute of Music presents Music Business Workshop contact @SoulCandi.